Unlike a nursing home, a memory care facility offers specialized services tailored for residents with memory-related problems. The National Council on Aging describes memory care facilities as “a facility that provides residential care for people living with Alzheimer’s disease and other forms of dementia.”
There are assisted living facilities that also offer dementia care. And if you’re trying to promote your memory care community, you should expect fierce competition. You’re not only competing against other memory care facilities but also some specialized assisted living facilities.
Here are eight proven ways to help you effectively market your community:
- Build Your Online Presence
A powerful online presence will help residents easily find your community in a Google search or from your social media accounts. When your prospective customers click on that link, they should land on a professional-looking website. It should contain all the necessary information about your memory care community, including contact details, amenities, costs, and community culture. - Engage and Stay Connected
You should keep your residents engaged through senior living events. You can host in-person events or live webinars where you can promote your community to potential residents and their families. It could be a fun event like healthy cooking demonstrations, art classes, and exercise classes. Make sure to build meaningful relationships among organizations that can provide resources and support in the future. - Take Advantage of Social Media
Social media is a great tool for engaging and reaching out to people – including the target audience of your memory care community. These social media platforms are not only great for communicating with potential residents but also for building and establishing your brand. - Don’t Forget About Review Sites
Nowadays, people will look up reviews of a product or service before buying or paying. Thus, review sites like Google Business, Yelp, and Caring.com are great places for engaging with your potential residents and their families. Make sure to show appreciation for positive feedback and reply to negative ones to resolve any issues. - Create a Referral Program
While online marketing is great, word-of-mouth marketing still works. Georgi Todorov of SEMrush states, “88% of people had the highest level of trust in a brand when a friend or family member recommended it.”
Offering referral incentives for current residents and healthcare providers is a great way to promote your community. If your residents are satisfied with your services, they are sure to recommend you to other people. - Stay Informed
There are senior living and memory care conferences that you can attend to keep yourself informed. Not only will you stay up to date with the industry trends and understand new laws, but these conferences are also a great avenue for networking. - Offer Virtual Tours
With the help of technology, you can now offer a virtual tour to showcase your memory care community to your future residents. Use high-quality photos and videos to highlight your amenities and other aspects of your community, like the activities you offer. - Learn Your Analytics
If you have a website, you can track various data related to it through Analytics. You can check the number of visitors your website has and which pages are getting more engagement. This data can help you measure the performance of your marketing strategies and make adjustments as necessary.
Our team at Resident Reach Pros has been helping assisted living and memory care communities grow for over a decade. Contact us today for your free growth recommendation plan today.