One of the major contributors to having a profitable senior living community is having a sound marketing strategy. You must have the right plan of action to grow your senior living business. Here are 15 marketing ideas that should help your community become more profitable.
- Market to Your Target Audience
Finding your audience is not something that happens by mistake. According to HelpGuide.org, “Assisted living is a residential option for older adults who need help with some of the activities of daily living.” You and your team need to strategize to reach this group of people needing your services. - Highlight Your Amenities
Why should your prospects choose your community over others? Let your audience know what sets you apart from the competition. Does your facility have special amenities, unique care programs, or a strong sense of friendship and community? Be sure to highlight those special amenities. - Build and Optimize Your Website
According to HubSpot, “A professional-looking website is one of the most important assets you can create for your small business. This is where you show who you are, what you offer, your location, and how a potential customer can contact you.” That’s why your assisted living community should have a website that’s not only well-designed, but also easy to find online. - Use Social Media
No matter which platform, social media is a useful tool for reaching out to people and engaging with your audience. You can also use them to communicate with potential residents and to promote and establish your brand. - Create Engaging Content
Create engaging content for your website, social media accounts, and even email newsletters. Develop informative content to give tips and valuable insights into assisted living and community care on your digital platforms. - Leverage Events
Through social events, you can showcase your community and the kind of services you offer. You can also use these events to invite prospects to visit and have a sneak peek into the lifestyle inside your community. - Use a Senior Living CRM
Use a customer relationship management (CRM) software to track leads and automate follow-ups with prospective residents. Some popular CRMs for senior living communities are ALIS and GoHighLevel. - Advertise
One of the best ways to improve your tours and move-ins is through advertising. We’ve found Google Ads, in particular, to be very effective at keeping senior living communities full. - Listen to Your Residents
Make sure that your team is trained to listen to what your residents and future residents need. You should not only be focused on new move-ins, but also what the concerns are of your current residents to improve your overall offering. - Leverage Partnerships
Learn to take advantage of established partnerships like those with healthcare providers. There may be opportunities to partner with local, non-competitive providers to better serve your residents. - Build Resident Lifestyles
Another way to encourage residents is to show that you are not just offering an assisted living community but building a lifestyle where seniors can thrive. Successful communities are very good at this aspect. - Leverage Word of Mouth Marketing
Take advantage of word-of-mouth marketing. Residents and their families will naturally recommend you to others if you provide care that goes above and beyond. - Optimize Your Google Business Profile (Google Maps)
Be sure to claim and optimize your Google Business Profile (on Google Maps) for each community. Many calls and visits are generated on Google Maps so don’t sleep on that opportunity. - Be Open and Transparent
Don’t hold information about your services and how your residents are doing within the community. Your websites should also contain all necessary information like monthly fees, care level costs, and other expenses. - Have a Stellar Team
You need the best team if you want to market and operate your assisted living community successfully. Your people should know how to balance the business needs and the residents’ needs.
Conclusion
With the right strategies in place and consistent follow-through, you can successfully market your assisted living community. You will not only grow your business but also provide a service that will positively impact families in your locality.
Need help to grow your senior living community? Schedule a strategy session with our team today!