When you search for anything on your phone or computer, you will notice a list of businesses at the top of the first search results page. Google considers these the most relevant businesses based on the user’s location. According to Hubspot:
“If your Google Maps marketing strategy is focused on optimizing your Google My Business profile for search results, Google will take note of this and show your business in the Local 3-Pack for relevant queries relating to your company. This increases visibility and increases the likelihood of consumers visiting your business and making a purchase.”
Here are some tips to make your senior living community thrive on Google Maps:
Optimize Your Google Business Profile
A good Google Business Profile (formerly Google My Business) strategy is one of the most critical factors in getting to the top of Google Maps and Google local listings. First, you should claim and verify your profile; this will notify Google that you serve customers at a physical address and that all your information is correct.
Completing and fully optimizing your profile listing for local search is crucial. Google prioritizes displaying businesses with complete and accurate information and relevant keywords. Your Google Business Profile should include important information about your business, such as name, phone number, address, products or services offered, hours of operation, business description, and more.
Add Photos, Videos, and a Virtual Tour
Most people like visuals when assessing if a business is what they’re looking for. Add photos and videos of your senior living community to your Google Business Profile. Use high-quality videos and photos to showcase your community and services.
Virtual tours also show prospective clients what they can expect from your business. They also help increase your Google Maps rankings, engagement, and customer conversion rates.
Encourage Customer Reviews and Respond
Reviews are great for telling prospective clients about the quality of services you provide. Google favors businesses with good reviews, so cultivating a high review rating for your listing is necessary. Google says:
“Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business’ local ranking.”
You should encourage your customers to leave a review by sharing a review form link in your profile listing. Additionally, you should respond to reviews left on your profile listing. Both positive and negative reviews will help boost your rankings and credibility. Responding to reviews will also show potential customers that you are responsive and can resolve negative reviews.
Add Google Map API to Your Website
Your senior living community’s website should not only be optimized for local search, but it should also include a map and directions to your physical address. Google shows businesses on search ranking based on engagement by considering the number of people requesting directions to your business.
Follow Local SEO Best Practices
Optimizing Google Maps is a good strategy for promoting your senior living community online. However, it should only be one part of your marketing strategy. Ensure your NAP (Name, Address, Phone Number) is consistent across all platforms. Building quality backlinks and writing quality content on your website is also essential.
Your website’s homepage should be optimized for local search and relevant keywords. In addition, you need to make sure that the backend is clean – no technical errors and formatted for faster loading speed.
Conclusion
With the right strategies in place and consistent follow-through, you can successfully market your assisted living community in Google Maps. You will not only grow your business but also provide a service that will positively impact families in your area.
Need help to grow your senior living community? Schedule a strategy session with our team today!